As product placement is becoming more popular among
advertisers, movies and TV shows have begun to increase the amount of product
placement and use the money received from advertisers to fund their production
cost, an example of this is James Bond Skyfall. Skyfall production budget was
200 million dollars a large amount of that were covered by product placement
fee by advertisers.
Heineken alone paid 45 million for James Bond drink to be
switched from shaken vodka martini to Heineken as well as having Heineken
mentioned by characters in the movie as the best pale lager. A very prominent
brand product placement is Macallan whiskey, M and Bond can be seen drinking
Macallan Whiskey as well as Silva offers James Bond a glass of Macallan whiskey
when he captures Bond on the Island. Other brands which have product placement in
Skyfall are Omega watch which James Bond wears, Sony Vaio Laptop which is used
most noticeably by Q.
For all of the
different bra product placements in the movie most of them are smoothly placed
and not in your face product placement. I do believe a continued increase in the
number product placement could ruin the James Bond series as numerous people
have already raised their concern about that. Would an increase in product
placement affect the quality of the movie?
No comments:
Post a Comment