Thursday, March 21, 2013

Pepsi Placement in the Ring

Fight Club: a movie with an almost cult following (based off the novel which didn't fare near as well), is exactly what it sounds like, a movie about fighting (theres a little more to it mind you but you get the idea). The movie however is riddled with product placement, from the camera staying over a volkswagen sign to people drinkig pepsi with the label out.
This however was a brilliant strategy for pepsi as it fit the future advertising they did with the UFC. Fight Club spot was the start of it all from the blatent advertising Pepsi must have found out that A) it was a good demographic market to choose and B) that it targeted it very well, while Coke is the dominant player in the soft drink industry in North America you would never know it by watching sports or music videos.

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