Thursday, March 14, 2013

Virtual World = Virtual Advertising?

By: Alexander Dumo


King of sandbox/open world video games Rockstar Games, the creator of popular franchises such as Grand Theft Auto and Red Dead Redemption is no stranger to fun and wacky product placement. Although they do not acquire big name brands for their games, they create fun mock-ups of popular products, gadgets, automobiles and food brands to incorporate into their realistic games.

Although some of these brands may not be too fond of being featured in such a "violent" video game, sometimes free product placement and marketing is a good thing!

"Brands" and products such as the following are some examples that can be found in the Grand Theft Auto video game:

Coca-Cola

Ferrari

Apple iMac



1 comment:

  1. Do you love Pepsi or Coca-Cola?
    ANSWER THE POLL and you could receive a prepaid VISA gift card!

    ReplyDelete